EMBARK Announces Service Improvements: SW 29 to Receive 30-Minute Weekday Service

OKLAHOMA CITY – Beginning Monday, January 26, EMBARK will make system enhancements to the bus system including increased frequency, additional stops, later service and minor schedule adjustments to improve schedule adherence.

Specifically, the changes will include:

“Research and our local experience has shown increased frequency leads to increases in ridership,” noted Jason Ferbrache, EMBARK Administrator. Since the changes that took effect in late April, average daily ridership has increased 8% over last year for the same period. “It makes service more convenient for current riders and helps simplify bus use for new riders. When you can walk to a bus stop and know you can catch a bus every 30 minutes, it takes out some of the guess work and our new mobile tools make it easier to plan your trip.”

The increased frequency and evening services are the continuation of service enhancements identified in a study conducted by an international transit research firm Nelson\Nygaard hired by the City of Oklahoma City and the EMBARK board to review and make recommendations for improving the public transit system.

In late April 2014, EMBARK launched the first phase of changes that included increased frequency of bus routes, reduced passenger wait time, reduced passenger travel time and routes that better match demand. EMBARK is making technology improvements which include a mobile trip planner, SMS real-time bus arrival info, new bus stop signage and on-board Wi-Fi.


To learn more about EMBARK and view bus schedules and routes, visit www.embarkok.com or call (405) 235-RIDE (7433) for personal assistance from 6 a.m. to 7 p.m. To learn more about carpooling or to be matched with someone in your area, visit www.getaroundok.com.


Media Contact: Michael Scroggins  |  405.297.2107  |  email


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